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Australian businesses are now working to fulfil climate commitments they have made on the road to Net Zero. For most businesses, this will include offsetting and reducing. The opportunity to work with Carbon Global on their carbon neutral certification project was huge. This business empowers Australians to take positive climate action. The key challenge? Carbon Global needed to work as both a brand and a certification. The brand needed the gravitas to live on its own building long term equity, and the certification needed to offer instant credibility.
